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"The Engineering of Consent" is an essay by Edward Bernays first published in 1947, and a book he published in 1955. ==Overview== Bernays explained, "Professionally, (relations ) activities are planned and executed by trained practitioners in accordance with scientific principles, based on the findings of social scientists. Their dispassionate approach and methods may be likened to those of the engineering professions which stem from the physical sciences."〔Bernays 1955 page 4〕 The threat of engineered consent in democracy has been expressed in a textbook on American government:〔John C. Livingston & Robert G. Thompson (1966) ''The Consent of the Governed'', 2nd edition, page 11, Collier Macmillan〕 :Under modern conditions of political advertising and manipulation, it has become possible to talk of the engineering of consent by an elite of experts and professional politicians. Consent that is thus engineered is difficult to distinguish in any fundamental way from the consent that supports modern totalitarian governments. Were the manipulated voter to become the normal voter, the government he supports could hardly be said to rest on his consent in any traditional sense of that word. To some observers, consumer psychologists have already made the choice for people before they buy a certain product. Marketing is often based on themes and symbols that unconsciously influence consumer behavior. The "Engineering Consent" chapter of Christopher Bryson's book ''The Fluoride Deception'' describes how Bernays helped the water fluoridation campaign in the USA. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Engineering of Consent」の詳細全文を読む スポンサード リンク
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